Brand Marketing & Merchanding Manger
2021-2022
zenzii, Atlanta, Georgia
Operated in a multifaceted role to ensure the implementation of brand guidelines across multiple channels. Assisted in designing, producing, and distributing content through the e-commerce site, digital marketing channels, and traditional marketing channels to increase brand awareness, email conversion rates, social media engagement, and tradeshow sales. Maintained brand image through the creation of product profiles, photoshoots, tradeshows, product development, and public relations operations.
- Spearheaded planning and implementation of visual merchandising strategies across wholesale and retail channels.
- Facilitated the planning and on-site management of photoshoots, tradeshows, and studio product photography.
- Assisted in the formation of strategic brand partnerships and constructs tactical innovation on social channels.
