white & red

white & red is a group project focused on creating a company promoting the education and curation of a wine delivery subscription service.  w&r focused not only on the subscription aspects but also unpretentious educational pop-up events where consumers could interact with the product while also integrating food and socialization into the process.  Marketing initiatives for this project spanned from traditional social media postings and merchandise to guerrilla marketing events. 

The photos above are an excerpt of the project; the full process is available for viewing upon request.