SOCIAL MEDIA & MARKETING COORDINATOR
jUNE 2019- October 2020
Oxford Industries, Atlanta, Georgia
Brands: Duck Head, Oxford, Cole Haan, Kenneth COle, DOckers
Performed in a multifaceted role, including designing, producing, and distributing printed materials, press releases, email campaigns, website management, and social media management to increase email conversion rates and social media following and engagement. Maintained brand image through the creation of blogs, photoshoots, tradeshows, catalog development, and public relations operations.
-Spearheaded the formation of strategic brand partnerships and constructs tactical innovation on social channels.
-Facilitated the planning and on-site management of photoshoots, tradeshows, and studio product photography.
-Used brand guidelines to curate and edit digital assets.
