e.l.f.

Fashion & beauty Marketing

e.l.f. is a group project focused on developing an integrated marketing plan to promote the product line "Beauty Shield." For this project, we focused on the trend of K beauty and the creation of a beautiful foundation for either makeup-less days of full glam moments.

We integrated both traditional and non- traditional methods of marketing including events, pop-ups, magazines, social media platforms and gurella tactics within large markets. The photos above are an excerpt of the project; the full process is available for viewing upon request.